What is Search Engine Optimization (SEO) and why do I need it?

Written by Tyler Groskreutz on May 18, 2016

When you go to a search engine, such as Google or Bing, have you ever wondered how that search engine determines the order of websites that it shows you? It is done by something called search engine optimization. The search engine takes in a number of factors to give you, the user, the most relevant websites possible, because, let’s face it, if you type in “bacteria growth in petri dishes” and the top search results come back with websites for cheese making, you are likely going to stop using that search engine.

So how do websites determine what is relevant for my searches?

Well the short and most accurate answer to that question is that search engines are constantly changing their standards to determine relevant searches for its users. To learn how to optimize a website is an constant process requiring months of researching which is way there aren’t that many professional SEO firms out there. One other struggle SEO firms face is that only big companies that make money off their website spend money on SEO. Let’s face it, SEO is expensive. It’s hard for small and even medium size businesses to justify spend their tight advertising budget on a service that won’t have a good return on investment (ROI) for the better part of a year or longer.

So why does your small, medium, or large business need SEO?

The answer is simple: if you don’t want optimize your website for search results that are relevant to your site and business, why invest in a website to begin with? Without conscious uses of search engine optimization, your website is doomed live on ninth page, tenth page or even further down in the search results. Can you think of the last time you went to the second or third page of the search results to find a website to solve the problem of your search? Most people don’t get off the first page.

So here is the million dollar question, are you ready for your website to be found?

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